Product quality is important because it affects the success of the company and helps establish its reputation in customer markets. When companies can create high-quality products that continue to meet customer demands, it can lead to fewer production costs, higher investment returns and increases in revenue.

Product quality also matters to the customers who depend on a company's attention to detail and customer demand. Companies create products to fill a need in the market, and consumers expect products to meet that need as the company advertises them. They want products that help them establish a connection with a brand so they know they can rely on the company's offerings. Quality products provide customers with safe, effective ways to solve their problems.